Our process

At PoC, we leverage a proven design process and diverse methodologies to tackle even the most complex business, design, and product challenges with precision and impact.

We follow a structured, results-driven design process that transforms ideas into meaningful, user-centered solutions. Guided by our expertise, and integrated with your team, we go through five key steps—Understand, Ideate, Define, Prototype, and Validate—ensuring every decision is rooted in research, creativity, and practicality.

We adapt our process to fit your unique needs, tailoring each phase based on your challenges, resources, timeline, and goals. Explore the process below to see how our methodology turns your vision into reality.

Whether it’s creating engaging solutions, designing for user needs, or aligning with your business strategy, our focus is on helping you deliver the best possible product for your users.

From concept to launch, we’re here to improve, refine, and deliver a product that is impactful, user-centric, and positioned for success.

PoC’s process was a game-changer for us. Their collaborative approach and constant feedback helped us built a product that exceeded expectations. Truly incredible partners!

Alex Turner, VP of Product at Agrodrone

On a high level, our team will:

Integrate into your product development team and process

We work as an extension of your capabilities. Our first step is to deeply understand your product by learning about the problems you’re trying to solve, your structure, and your audience. This helps us build a solid foundation for the work.

Collaboratively generate ideas, designs, and sketches

Together with your team, we brainstorm and create wireframes, user interfaces, and design concepts. These ideas are informed by user research and focused on solving your challenges in a way that aligns with your business objectives.

Design and refine solutions

We move from sketches to high-quality designs and prototypes, ensuring they’re optimized for user needs. Our team works closely with yours to ensure every detail is carefully thought out and aligns with the overall product strategy.

Provide continuous feedback and alignment

Throughout the engagement, we offer constant feedback, collaborate on decision-making, and make sure everything stays aligned with your product’s vision, goals, and user requirements. We act as true partners in shaping the best solutions for your business.

Support product development and strategy

As we create solutions, we ensure they fit into your development process. Our designers and product managers will collaborate closely with your team, offering expert guidance, ensuring alignment with the strategy, and assisting in building.

Help launch, improve, and deliver your product

We support you in delivering a product that is engaging, impactful, and user-focused. We ensure it meets the needs of your users and business objectives while also helping you prepare for next steps, whether it’s launching, improving, or scaling.

OUR PROCESS,

DETAILED

Below is an overview of the design process, which consists of key phases applicable to any design project. These phases can be adapted to fit the scope and timeline of your project—whether it’s a year-long initiative for a large product or a one-week sprint for a small feature.

UNDERSTAND

Learn what’s the most important problem to solve, define the objectives for the work and align on a roadmap.

The first step of the design process is Understanding, or Discovery. This phase focuses on understanding the problem, aligning on goals, and gathering all the necessary information to set a strong foundation for the project. Here’s what typically happens during this step:

  1. Understanding the Problem: Clearly define the problem or challenge you’re trying to solve. This involves asking questions like: What is the goal? Who are the users? What pain points are we addressing?
  2. User Research: Gather insights about your users, their needs, behaviors, and expectations through interviews, surveys, or data analysis.
  3. Stakeholder Alignment: Collaborate with key stakeholders to ensure everyone is aligned on objectives, expectations, and outcomes.
  4. Competitive Analysis: Understand the landscape by analyzing competitors or similar solutions.
  5. Defining Scope: Establish the boundaries of the project and prioritize what needs to be addressed first.
    This step sets the tone for the entire design process, ensuring all decisions are informed by research and aligned with the project’s goals.

This step sets the tone for the entire design process, ensuring all decisions are informed by research and aligned with the project’s goals.

Methods available:

User interviews

Expert interviews

HMW questions

CSD / KUQ Matrix

Journey Mapping

Surveys

Analytics & insights

Benchmarking

Observations

IDEATE

Our team and everyone involved will generate competing ideas and sketch their vision for the product.

The second step of the design process is Ideation. This phase focuses on generating creative ideas and potential solutions to address the problem identified during the Discovery phase. Here’s what happens during this step:

  1. Brainstorming: Collaborate with the cross-functional team to generate as many ideas as possible, encouraging creativity and out-of-the-box thinking without judgment.
  2. Sketching and Conceptualizing: Turn ideas into tangible sketches, diagrams, or wireframes to visualize potential solutions.
  3. Collaborative Workshops: Conduct design workshops, such as design sprints or co-creation sessions, to refine and enhance ideas with input from stakeholders.
  4. Experimentation: Combine and iterate on different ideas to explore innovative approaches or hybrid solutions.

The Ideation phase is where creativity and strategy converge. It’s about exploring multiple possibilities, narrowing down the best ideas, and setting the stage for creating a focused, effective solution in the next phase.

Methods available:

5 whys

SCAMPER

10 x 10

Reverse Brainstorming

Brainstorming

DECIDE

The ideas will be prioritized: What’s valuable? Which solutions should will bring the most impact if invested into?

The third step of the design process is Decide / Define. This phase is about narrowing down the ideas generated during the Ideation phase and selecting the most promising solutions to move forward with. Here’s how it works:

  1. Synthesize Insights: Review all the ideas from the Ideation phase and align them with the user needs, business goals, and technical feasibility identified during Discovery.
  2. Criteria-Based Evaluation: Use defined criteria—such as feasibility, impact, user alignment, and scalability—to evaluate and rank the proposed solutions.
  3. Collaborate with Stakeholders: Engage with key stakeholders to gather feedback and ensure alignment on the chosen direction.
  4. Define the Solution: Clearly articulate the selected concept, including its purpose, goals, and how it addresses the problem.
    Create a Plan: Outline the next steps for prototyping and testing the chosen solution, setting priorities and timelines for the development process.

The Decide phase ensures that your team focuses on the most effective and viable solution, providing a clear direction for the design and development process. This step bridges the gap between creativity and execution, turning ideas into actionable plans.

Methods available:

Constrain scenarios

Stack / Rank

Prioritization matrix

Idea auction

Affinity mapping

Happy/unhappy journeys

PROTOTYPE

We’ll create a realistic simulation of the product, an interactive prototype with the most promising solutions.

The Prototype phase is where ideas and concepts take tangible shape. It’s all about creating a realistic version of your solution that can be interacted with and evaluated. Prototypes are not final products but functional representations that help bring ideas to life.

  1. Build Quickly: Create a low-fidelity or high-fidelity prototype depending on your project’s needs. This could be a clickable wireframe, mockup, or a simplified version of the product.
  2. Focus on Key Features: Include the core functionalities or experiences that need to be tested. There’s no need to design the entire product at this stage—just focus on validating the most critical elements.
  3. Iterate Rapidly: The goal isn’t perfection but speed. Quickly iterate and refine the prototype to prepare it for testing.
    Collaborate Across Teams: Work with designers, developers, and stakeholders to ensure the prototype aligns with the vision and objectives defined earlier.

The Prototype step allows your team to visualize the solution, experiment with design choices, and prepare for hands-on feedback. It bridges the gap between theoretical concepts and practical implementation.

Methods available:

Paper prototyping

Wireframing

Interactive mockups

Proof of Concept

Spikes

VALIDATE

Test and validate our hypothesis with actual users, measuring product fit and learning for the next iterations.

The Test / Validate phase is where the prototype is put to the test. This step is critical to ensure your solution resonates with your target audience and aligns with business goals. The goal is to gather insights, validate assumptions, and refine the solution.

  1. Conduct User Testing: Share the prototype with real users from your target audience. Observe how they interact with it and collect qualitative and quantitative feedback.
  2. Validate Assumptions: Test the key hypotheses about your solution. Does it solve the problem? Does it meet user needs? What could be improved?
  3. Gather Actionable Insights: Identify patterns in user feedback, such as pain points, confusion, or features that delight users. These insights will guide further iterations.
  4. Iterate Based on Feedback: Use the insights to refine the design and functionality of the prototype. Repeat testing if necessary to achieve the desired level of validation.
    Stakeholder Alignment: Share the testing results with stakeholders, demonstrating how the solution has evolved and gained validation from real users.

The Test / Validate step ensures that your solution is user-centered, effective, and ready for development. By incorporating user feedback early and often, you minimize the risk of costly missteps later in the process.

Methods available:

Usability testing

A/B testing

User feedback

Analytics

User acceptance test

Surveys